Children's Day Special Parent-child Study Tour at Bingfeng Beverage Factory
To celebrate International Children's Day, our company hosted a themed parent-child activity Let Childhood Bloom, Gather Joy Together, organizing employees' children for an all-round immersive study tour at Bingfeng, Xi'an's time-honored iconic local beverage enterprise.
The young visitors first explored Bingfeng's brand history exhibition corridor. Guided by the instructor's vivid introduction, they followed the chronological timeline dating back to 1948, learning about the company's development from its founding and factory expansion to brand upgrading. Through historical photos, memorabilia and exhibits, the children discovered how Bingfeng has grown into a beloved local beverage brand carrying generations of Xi'an's memories and regional food culture.
After gaining an understanding of the brand's heritage, the group proceeded to the factory workshop for a close-up look at the production process. Through transparent observation windows, they watched the fully automated production line in operation and learned about the standardized manufacturing procedures, including raw material blending, bottle cleaning, beverage filling and finished-product packaging. The visit provided an intuitive understanding of modern food production and quality control standards.
The highlight of the activity was the DIY raw-material blending experience. At the interactive workshop area, children carefully measured ingredients, added purified water and stirred the mixture using spoons and straws under staff guidance. Step by step, they recreated the core ingredients of Bingfeng's classic orange soda, transforming what they had learned into hands-on practice while experiencing the fun and creativity behind beverage formulation.
Combining festive celebration, industrial culture learning and parent-child companionship, this exclusive Children's Day event provided children with a unique extracurricular learning experience while further enhancing employees' sense of happiness and belonging. The company will continue to organize diversified family-oriented activities and foster a warm, caring corporate culture.
